Apr 07, 2026

A Look Back At 503

Smokeless began in 2009, not as a big company, but as a small kiosk business in local malls. Back then, options were extremely limited and vaping was not mainstream. In 2010, when we decided to create our own e-liquid line, the market only had imported products, and we didn’t always feel confident in what we were putting into customers’ hands.

We made a decision that would define everything that came after:

We would make it ourselves.

We sourced the highest-grade nicotine, PG and VG available, paired it with the best food-grade flavorings, and focused on creating something clean, consistent, and trustworthy. Over the course of the next year, 503 was born. We worked to refine incredible flavor profiles including tobacco, beverage, bakery, fruit, menthol, floral, and spice, so there would be something that would appeal to everyone.

Why “503”?

Over the years, we’ve been asked countless times if 503 has something to do with Portland, Oregon... after all, it’s their area code. It doesn’t!

The name means something to us. It wasn’t random, and it wasn’t just chosen because it sounds good. But that’s one secret we’ve always kept close and will continue to not tell. Some things are better left a little mysterious!

Built to Vape Better

From the beginning, we didn’t want to make liquids that just tasted good for a few puffs, we wanted something people could use all day, every day.

That meant:

Balanced flavors that weren’t overwhelming
Cleaner formulations that didn’t burn out coils
Consistency across every bottle

We stayed away from overly sweet profiles that would gunk up devices and shorten coil life. Instead, we focused on smoothness, longevity, and usability.

And people noticed. As one customer put it:

“With 503 brand, coils last practically forever — from about two weeks with others to well over two months.”

That kind of feedback has shaped how we continue to make 503 to this day.

Evolving With the Industry

Vaping has changed a lot over the years, and we’ve changed with it.

When high-powered mods and cloud chasing became popular we introduced HVG (High VG) versions of select flavors to support that style of vaping.

When smaller devices and nicotine salts took over, we expanded into salt formulations.

When disposables started dominating the market, we created the 503 Ice line with:

stronger flavor profiles
a cooling finish
a more familiar experience for disposable users

Not to compete with disposables, but to help people transition away from them, with more control over their nicotine and a more sustainable option.

And as preferences continued to shift, we introduced 503 Nicotine Pouches in Cinnamon, Wintergreen, and Peppermint to meet customers' nicotine interests where they are today.

A Line Built to Last

Over the years, the packaging has changed, the labels have evolved, the lineup has grown, but the core idea behind 503 hasn’t.

It’s still about:

making products we’re proud of
paying attention to the details
and creating something people can rely on and trust

We’ve had customers stick with the same flavor for years. Some for over a decade.

That’s not something we take lightly and we thank all of you out there who have used and enjoyed our products over the years.

What People Say About 503

We could talk about 503 all day, but what really matters is what our customers think:

“I’ve probably tried 100 or more different e-juices… and Blend 4 is still the best.”
— David C. (Blend 4)
“The flavor of the Blend 4 keeps me from craving cigarettes.”
— Joseph J. (Blend 4)

“It smells like a bakery.”
— Linda H. (Caramel Apple Pie)
“Like dessert without the calories.”
— Sherryl W. (Caramel Apple Pie)

“Smooth and delicious!”
— Nick C. (PomPom)
“Great flavor without being too sweet. Just right throat hit.”
— Gregg T. (PomPom)

“One of the most unique flavors I have ever vaped.”
— Mark Z. (Purple Rain)
“It’s like eating a plum in a flower garden.”
— Sarra L. (Purple Rain)

“This is absolutely the best eliquid I have used… It’s sweet, but doesn’t taste gooey. It has a full-bodied flavor and will certainly be an all day vape.” — Beth S. (Betty)
“It tastes like a real pastry… absolutely delicious.” — Carrie H (Betty)

503 Day

For 10 years, May 3rd has been our day to give back to our customers and the community we've built together. It’s a small tradition, but it means a lot to us. Stop by our stores for amazing discounts on 503 products on May 3rd!

FIND A STORE NEAR YOU

Wherever you are this year - at home, in one of our stores, or somewhere in between, we invite you to join us: At 5:03pm, on 5/03, take a moment and take a vape in our honor!