New Year, New You : Rethinking Alcohol in 2026.
Our Dry January Promotion is valid December 30th-January 31st.
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For many people, January isn’t just about resolutions; it’s about reframing habits. After years of hearing personal stories from customers who feel better with less alcohol and more THC-infused beverages, we’ve seen something real: people are not just curious about alternatives, they’re choosing them. And now, science is starting to reflect what many of you have been telling us.
At Smokeless, harm reduction isn’t a slogan; it’s the foundation of how we think about products, choices, and well-being. For years, customers walking through our doors shared variations of the same story: “I’m drinking less,” or “I don’t miss alcohol the way I thought I would.” These aren’t outliers; they are patterns.
In 2025, researchers began documenting this substitution effect in clinical settings. A randomized study published in The American Journal of Psychiatry found that THC consumption was associated with reduced alcohol intake, and participants drank less alcohol and even delayed when they started drinking after using THC compared to placebo conditions. Another laboratory study reported that cannabis use was linked with lower alcohol consumption among heavy drinkers, suggesting that, at least in some contexts, cannabis products may help decrease alcohol use.
Real-world data echoes this pattern. Early results from a large national study of THC- and CBD-infused beverages showed that over 70% of participants reported drinking less alcohol during the study period and that a majority felt these beverages were safer or much safer for their health compared with alcohol.
These results correspond with larger buyer behavior trends: as THC beverages grow in popularity, alcohol sales have been declining....not purely coincidentally but as part of shifting social norms around intoxication, health, and leisure.
What About “Safe Levels of Alcohol”?
The science around alcohol has also advanced over time. In recent years, major health organizations have revised their messaging on alcohol’s risks, placing greater emphasis on the fact that there may be no truly “safe” level of alcohol consumption for long-term health, particularly as it relates to cancer risk, liver disease, and cardiovascular harm. This has encouraged more people to question the idea that moderate drinking is harmless. While we’re not here to tell anyone what to do, this shift reinforces why people exploring alternatives like THC beverages is more than merely a fad ; it’s an element of a larger public health conversation.
Harm Reduction: Real Choices, Real Outcomes
Harm reduction isn’t about abstinence. It’s about reducing risk and negative outcomes associated with behavior and that’s exactly what many people report when replacing some or all of their alcohol consumption with THC-infused beverages:
- Fewer hangovers
- More control over consumption
- Lower health risk perception
- Improved feelings of well-being and relaxation
The data, both quantitative and anecdotal, doesn’t suggest that all alcohol drinkers should swap every drink for THC. Nor is it a blanket medical claim. But for many adults seeking a different social experience or a gentler way to unwind, THC beverages can be a viable harm-reduction alternative that deserves consideration.
Your New Year, on Your Terms
This January’s New Year, New You campaign isn’t about pushing anyone away from alcohol, it’s about providing choices. Whether you cut back, take a break, or just explore something new, harm reduction means supporting informed choices without judgment.
Here’s to a thoughtful, healthy start to 2026, and to many mornings that feel better than last night.
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OUR PROMOTION RUNS DECEMBER 30th - JANUARY 31st. *You must manually add the shot to your cart to redeem our free promotion.
OUR PROMOTION RUNS DECEMBER 30th - JANUARY 31st. *You must manually add the shot to your cart to redeem our free promotion.
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